Blog
Field notes on Generative Engine Optimization, AI search behaviour, and how brands earn citations in ChatGPT, Perplexity, Claude and Gemini.
July 22, 2026 · 6 min read
How to Get Your Brand Cited in ChatGPT Answers (2026 Guide)
There is an 88% chance ChatGPT will not mention your business. Here are the four signals ChatGPT looks for — and how to earn the citation in 2026.
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July 20, 2026 · 3 min read
GEO vs. SEO: What's the Difference in 2026?
GEO is not a rebrand of SEO. Here is how goals, algorithms, content, and technical foundations differ — and why you need both in 2026.
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July 17, 2026 · 3 min read
What is an llms.txt File? (And Why Your Website Needs One Today)
The llms.txt file is the new standard for telling AI models what your business does. Here is what it is, why it matters, and how to write one.
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July 13, 2026 · 3 min read
Are You Blocking AI Crawlers? How to Check robots.txt
Thousands of businesses are silently blocking GPTBot, ClaudeBot, and PerplexityBot. Here is how to audit your robots.txt and WAF so AI can read your site.
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July 7, 2026 · 3 min read
AI Search Visibility Explained: Why the Click is Dead
Users click a traditional link in only 8% of AI-summary searches. Here is why the click is dead and how to win influence in a zero-click world.
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June 30, 2026 · 3 min read
The Zero-Click Reality: How to Measure Marketing When Traffic Drops
If your organic traffic has dropped, you may not have lost interest — you have lost the click. Here are the new metrics that measure AI-driven influence.
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June 16, 2026 · 3 min read
Is ChatGPT Recommending Your Competitors? How to Check
AI assistants are recommending competitors in your category right now. Here is the three-query framework to audit your AI visibility manually — and when to automate it.
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June 2, 2026 · 3 min read
5 Channels That Drive AI Brand Citations (Beyond Your Website)
LLMs synthesize consensus. Here are the 5 off-site channels that drive AI brand citations — YouTube, LinkedIn, Wikipedia, review platforms, and owned content.
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May 19, 2026 · 3 min read
AI Search Optimization for Local & Small Businesses
When customers ask ChatGPT for local recommendations, will the AI pick you or the aggregator? Here is the local GEO playbook: NAP consistency, review text, LocalBusiness schema, and specific FAQs.
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May 5, 2026 · 3 min read
The 2026 Guide to Generative Engine Optimization (GEO)
The complete 2026 guide to Generative Engine Optimization. Three pillars: technical accessibility, content structure for extraction, and omnichannel authority.
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April 21, 2026 · 7 min read
How to Get Your Business Cited in ChatGPT and Perplexity (2026 Guide)
AI assistants recommend brands, not links. Here's how Generative Engine Optimization (GEO) works and how to earn citations in ChatGPT, Claude and Perplexity in 2026.
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April 7, 2026 · 8 min read
GEO vs SEO: What Changes in 2026
Generative Engine Optimization (GEO) is reshaping how buyers discover brands. Here's how GEO differs from traditional SEO, what overlaps, and what to do about it in 2026.
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March 24, 2026 · 6 min read
GEO Technical Foundations: robots.txt, llms.txt & Schema
Before AI can cite your brand, it must access and understand your site. Learn the three technical pillars of AI visibility: crawler access, llms.txt, and schema markup.
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March 9, 2026 · 7 min read
How to Rank in Perplexity AI: The 2026 Playbook for Businesses
Perplexity is an answer engine, not a link engine. Learn how to optimize for information density, source consensus, freshness, and semantic relevance to earn citations in 2026.
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February 25, 2026 · 7 min read
Why Your Business Is Invisible in AI Search (And How to Fix It)
AI invisibility is quietly costing you leads. Here are the five most common reasons your business isn't cited by ChatGPT, Claude, and Perplexity — and how to fix each one.
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February 11, 2026 · 8 min read
GEO vs. SEO: What Marketers Need to Know in 2026
SEO captures clicks; GEO captures citations. Learn how the goals, content strategy, authority signals, and technical requirements differ between traditional SEO and Generative Engine Optimization.
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